FREE shipping on orders +$27.

FREE shipping on orders +$30.

Save on subscriptions to your favorite products.

Save on subscriptions to your favorite products.

For every floss purchased, $1.00 is donated to Hearts Over Hate 🧡

For every floss purchased, $1.00 is donated to Hearts Over Hate🧡
0
0

Smile With Confidence

Floss With Luv

Dr. Ben believed in the power of a smile, and so do we.
Shop Non-Toxic Floss

Why Floss?

Flossing isn’t just about a brighter smile — it's about protecting your gums, fighting cavities, and supporting your overall health. Without flossing, nearly 40% of your tooth surfaces remain uncleaned — leaving plaque and bacteria behind. Daily flossing helps prevent gum disease, cavities, and even supports heart health.

Why Luvline?

Unlike traditional floss, Luvline is designed to make flossing easier, safer, and more effective. Our unique pre-expanded SoftFloss gently cleans more surface area while protecting sensitive gums. Infused with vitamins, enamel-supporting Hydroxyapatite, and cavity-fighting Xylitol, Luvline delivers real results — without PFAS, PTFE, or other harmful chemicals.

Floss made with love. Backed by science. Created to honor Dr. Ben’s mission.

Orange Cinnamon

A bold, invigorating blend of cinnamon and citrus, this pre-expanded softfloss is designed to elevate your oral care routine. Infused with enamel-remineralizing agents and gum-nourishing ingredients, it delivers both flavor and function with every use.
Shop Now

Mint Eucalyptus

A refreshing blend of microencapsulated eucalyptus and mint, this pre-expanded softfloss is crafted by Dr. Ben to deeply clean and nourish while soothing sensitive gums. Infused with Vitamin E, Hydroxyapatite, and Xylitol for a gentle yet effective flossing experience.
Shop Now
Giving Back

With every floss purchase, we donate $1 to Hearts Over Hate, a nonprofit founded in honor of Dr. Ben, created to spread love and help prevent violence through education, healing, and community.
Eco Friendly

We believe oral care shouldn’t come at the planet’s expense. That’s why our floss is packaged in a 100% recycled plastic container and is completely free from PFAS, PTFE, BPA, artificial flavors, and other harmful additives. Clean for you — and for the Earth.
Soft Floss

Our special floss uses pre-expanded, ultra-soft fibers that are gentle on sensitive gums and safe for implants, and crowns. Infused with Vitamin E oil, it promotes healing and reduces irritation, while Hydroxyapatite and Xylitol help remineralize enamel and protect against decay.

About Our Founder

Dr. Benjamin Harouni was our beloved eldest son. Raised in Sacramento, he fulfilled his dream of becoming a dentist, earning his DDS from the University of the Pacific in 2022. Ben believed a beautiful smile could change a life — and he lived that belief every day.

In early 2024, he launched Luvline Floss, a product he carefully created to elevate oral care with premium texture, refreshing flavor, and real cavity-fighting benefits. It was more than floss — it was his mission.

Tragically, Ben was murdered on February 29, 2024, while treating a patient in El Cajon, CA — a devastating act of hate that shook all who loved him.

In his honor, we created Hearts Over Hate, a movement rooted in compassion. For every Luvline Floss sold, $1 is donated to Hearts Over Hate to support our mission.

Join us. Share Luvline. Spread smiles, love, and hope, one floss at a time.
Our Story​
FOX 5 San Diego

Dentist killed in El Cajon leaves behind legacy

A beloved dentist's tragic death has left behind a meaningful legacy through his innovative dental floss company, as his family continues his mission to improve oral health.
Watch Story
ABC 10News

Parents finish developing son's dental floss company after his murder

After losing their son to a tragic crime, grieving parents honor his memory by completing his vision for a revolutionary dental floss company that could change oral care forever.
Read Article

Hear what our users are saying:

4.95 ★ (150)
Verified

Support

For Professionals